2020 has not been the easiest of years… COVID-19 presented all of us with many unexpected challenges and required changes to our routines. But most of all it affected the first responders: from firefighters to healthcare workers to delivery van drivers to grocery checkers.

I am deeply touched by all of the sacrifices made by these people to help battle virus in our country and beyond. They are the people who went beyond the call of duty and put their own lives in danger.

As a token of my appreciation, I would like to gift a smile makeover to one of the people working tirelessly on frontlines of the COVID crisis. Below is a copy of the press release which provides further details of our giveback contest at Aesthetic Smile Reconstruction:

#SmilesforBostonHeroes to Award $20,000 Complete Smile Makeover

Aesthetic Smile Reconstruction Creates #SmilesforBostonHeroes to Recognize Essential Workers

WALTHAM, Mass., July 8, 2020—The everyday heroes who help us keep smiling deserve the same in return, so  Aesthetic Smile Reconstruction is happy to announce “Smiles for Boston Heroes.” To recognize and reward those who keep our lives functioning, safe, and healthy, Aesthetic Smile Reconstruction will select one person from the Smiles for Boston Heroes nominations received by July 31, 2020, for a complete smile makeover consisting of up to $20,000 in treatment.

“There are so many unsung heroes in the Boston area who deliver smiles every day by making things better for us during this crisis,” says Charles Sutera, DMD, FAGD. “We want to share their stories and reward someone with what we do best—deliver better smiles.”

We all know people who are truly essential, from grocery workers who keep us fed, teachers keeping kids educated online, the neighbor who checks in to make sure we’re all right, the mail and package carriers who bring us the world, the healthcare professionals protecting us all, and so many others.

Now, you can help those special people get some of the recognition they deserve.

Here’s how to nominate and give recognition to someone who’s helping others through these tough times with gracious gestures large and small:

  • Follow @DoctorSutera Instagram Page
  • Tell us about someone who is:
    • 18 years or older
    • lives in or within 50 miles of Boston
    • makes you smile
  • Tag your nominee on Instagram using the #SmilesForBostonHeroes hashtag
  • Share a brief story about your hero, with video or photos if possible

Nominations are open from July 8, 2020 to July 31, 2020. A complete smile makeover consisting of up to $20,000 in treatment customized to the winner’s needs will be awarded to the most creative and compelling nomination. A winner will be selected Aug. 3 at 11 a.m. ET and notified via direct message on Instagram. The winning nominee will be announced Aug. 10.

Aesthetic Smile Reconstruction will share your stories of inspiration on Dr. Sutera’s Instagram (https://www.instagram.com/doctorsutera) so that all of your Boston heroes can be recognized.